PhD hab. of economic sciences in management and quality science, professor at the University of Economics in Katowice, head of the Department of Marketing Management and Tourism. Lectures in English and German.
Carries out business projects in the area of marketing management, development of promotion strategies, shaping of the image, development of product range offerings, development of the front-office in enterprises, and construction of business plans.
Promoter and reviewer of doctoral theses. Reviewer in the habilitation procedure, member of the habilitation committee.
Author of more than 190 local and foreign publications (scientific articles, academic textbooks, monographs) on such topics as the operating strategies of enterprises in various sectors including commercial enterprises, development of distribution solutions and the use of the Internet in enterprise operations. Speaker at numerous national and international conferences in, among others, Austria, Portugal, Italy, France, Morocco, UK, Croatia, China and Japan.
Experienced trainer, conducting training based on proprietary programs in, among others, marketing, use of promotional tools in business operations, training on development of the front-office, negotiations, sales techniques, human resource management, marketing management, business plans, marketing planning, management, service marketing, relationship marketing and competition strategy, including benchmarking procedures.
Lectured abroad as part of the Erasmus and Erasmus plus programs on topics including trade marketing, leadership and team building in a cross-cultural environment, CSR concepts at European and Asian universities.
Visiting professor at the SRH University Heidelberg program - Chinese Teaching Project at North China University of Science and Technology, Tangshan; Shenyang University; in Korea Kyungpook National University. In 2018, she was awarded a research fellowship at The Guangzhou Maritime University (GMU, China). Currently a visiting professor at University of Zagreb and North China University of Technology in Beijing.
Worked with the Upper Silesian Agency for Entrepreneurship and Development (GAPR) and the Local Development Agency (ARL) in Gliwice. As part of this cooperation, she has conducted audits for SMEs in various industries.
Managed a research grant entitled "Relationships of commercial enterprises in changing conditions."
Participated in EU-funded projects on the development of new fields of study, as well as management training and the development of youth competencies.
Works with the Polish Scientific Society of Marketing. Member of the Foundation for the Promotion of Entrepreneurship among Children and Youths "Viribus Unitis”. Awarded the Medal of the Commission of National Education, the Bronze Medal for Long Service and the Silver Cross of Merit.
According to the declaration submitted, the Chairperson of the JSW S.A. Supervisory Board meets the independence criteria set out in Rule 2.3. of the "Code of Best Practice for WSE Listed Companies 2021".