Mission, vision and values

JSW Group operates in a complex social and economic environment. Extractive operations are carried out in difficult geological and mining conditions, meaning that these activities are fraught with multiple risks. This business is also influenced by the sales prices for the Group's products, which are subject to swings. Competitors' activities, changes in the Group's financial situation as well as the eventual shape of the coking coal and coke sales markets require us to update our strategic approach to the Group's operations.

Significant factors for JSW Group's development

External factors

  • changes in EU's climate policy,
  • economic trends in domestic and global economy,
  • cyclical nature of industries consuming coal and coke,
  • changes in demand and prices for the Group's products,
  • situation on the steel market,
  • level of imports of products sold by the Group,
  • sea freight rates,
  • unplanned shut-downs of steel production capacities,
  • investments (or their lack) in new steel production capacities,
  • level of structural global oversupply of steel production capacities,
  • development of new technologies for steel production,
  • investments in PCI installations that limit coke consumption in steel production,
  • major steelmakers' policy to meet raw materials demand internally,
  • high quality requirements from steel producers,
  • dependence of standalone/independent coking plants on deficit of demand for coke from steelworks integrated with coking plants,
  • export potential of other producers and coking coal and coke exporters globally and in the EU,
  • increase in the share of spot transactions in trading structure,
  • differences in costs to extract coking coals and produce coke between the largest producers in the world,
  • changes in PLN and other currency exchange rates in relation to EUR and USD,
  • changes in monetary, fiscal and tax policy, legal regulations,
  • changes in government policy for the mining, coking and steel sectors,
  • potential disruptions in rail freight and restrictions in loading and logistics processes,
  • extraordinary situations (e.g. epidemic) having impact on global economy and associated reductions in steel output, disruptions in supply of services, materials and equipment and in sales of JSW Group's products.

Internal factors

  • costs of producing coal and coke at the Group, having impact on sales profitability,
  • quantity and quality of coal extracted and coke produced by the Group,
  • investments resulting in improvements in efficiency and effectiveness of coal and coke production,
  • level of safety in production processes,
  • intensity of natural threats and tectonics of mines,
  • extraordinary events that can disrupt production processes,
  • breakdowns of machines and mining equipment used in production processes,
  • relations with employees and threat of collective disputes.

JSW S.A.'s strategy 2020-2030, encompassing JSW Group subsidiaries, adopted in 2020, is a response to the challenges resulting from a dynamically changing market situation and economic environment, changes in the Group's structure as well as challenges related to maintaining stable, long-term development in order to fulfil our stakeholders' expectations.

The strategy sets out development directions for the entire Group, indicating strategic areas of focus. The strategy in particular defines: the Group's mission, vision, strategic objectives, ways to build competitive advantage and strategic assumptions for each area of the Group's operations.

JSW Group's mission

is to strengthen its position as leading producer and supplier of coking coal and coke in Europe in a way that ensures growth in the Company's value, whilst taking into account shareholder expectations.

JSW Group's vision

is to be a supplier of a strategic chemical raw material that is essential in steel production, which is the foundation of sustainable development and transformation toward a low-emission economy.

We are certain that building our Group’s value on the basis of ethical principles and in dialogue with stakeholders constitutes an essential element of a long-term management strategy.

We are a company that is continuously learning, drawing on best practices, striving to be a socially responsible enterprise and contributing positive values to our relations with the surroundings in which we live and work and, most importantly, with our customers, suppliers, shareholders, neighbours - in places where our facilities are located - as well as trade unions and employees.

The management approach to these issues is set out in our Sustainable Development Strategy 2017-2020, which as an element of JSW Group's Strategy, is based on seven areas that will continue serving as our objectives also after 2020.