The mission of the JSW Group is to provide our customers with the highest quality coking coal and coke products to grow the Group’s value in line with the expectations of our stakeholders by using our unique resources, competencies and skills while continuously enhancing our organization.

The vision of the JSW Group is to strengthen our position as the leading producer of coking coal and as a prominent supplier of coke in the European market spearheading development across the industry by pursuing the best-in-class operating standards.

The overriding objective of the JSW Group is to strengthen our leading position on the European Union coking coal and coke markets while maximizing our profitability and liquidity for the purpose of creating shareholder value and supporting the Group’s long-term development.

To accomplish these objectives, the Group plans to focus on the most profitable key investment projects, continue following its cost optimization program, benefit from the synergies in its coal and coke segments and capitalize on the opportunities produced by our economies of scale.

In particular, the Group intends to pursue this strategy in the following areas:

• expanding the Group’s resource base,
• increasing the production capacity of its coke plants,
• enhancing the Group’s operating efficiency,
• maximizing the usage of by-products of coal mining and coke production to generate more energy in-house and mitigate the Group’s adverse environmental impact,
• maintaining and further upgrading our high safety standards.