Provide the Customers of the JSW Capital Group with the highest quality coking coal and coke products in a manner ensuring growth of the Group’s value in line with the expectations of our Stakeholders, using our unique resources, competencies and skills.


Strengthen our position as a leading producer of coking coal and a prominent producer of coke in the European market, setting the directions for the whole industry through the highest operating standards.

Overriding strategic objective

Grow the value of the JSW Capital Group while incorporating sustainable development principles in all business activities focused on maximizing shareholder value

Strategic objectives

  • Strengthen our leadership position in producing the highest quality coking coal in Europe.
  • Maintain our position as a significant producer of coke in the European Union.
  • Diversify into related areas harnessing the synergy effect between the coal and coke segments.
  • Procure the JSW Capital Group’s energy security.
  • Enhance the effectiveness of the core operating business while incorporating the principles of corporate social responsibility.

Key strategic drivers

  • Maximize the volume of production of our major products.
  • Develop the resource base.
  • Investments and innovativeness.
  • Enhance stability and competitiveness.
  • Streamline organization.
  • Enhance cost effectiveness and maximize margins.
  • Energy security.
  • Develop and engage human resources to the optimum degree.
  • Corporate governance, environmental care.
  • Acquisitions and alliances.